Corporate Headshots for Your Company Done Right
How to Get Them Done Right
In today's competitive business landscape, having professional corporate headshots is more important than ever. These images serve as a representation of your company's brand, professionalism, and the people behind your business. In this guide, we'll walk you through the process of getting corporate headshots done right for your team, ensuring they convey the right message and align with your company's image.
Understanding Your Company’s Needs
Defining the Purpose
Before diving into the logistics, it's crucial to understand why you need corporate headshots. Are they for your company website, LinkedIn profiles, marketing materials, or all of the above? Defining the purpose will help you determine the style and approach that best suits your needs.
Determining the Style
Corporate headshots can vary from traditional and formal to modern and candid. Consider your company's brand and culture when choosing the style. A tech startup might opt for a more relaxed, creative look, while a law firm may prefer a classic, professional appearance.
Finding the Right Headshot Photographer
Research and Recommendations
Finding the right photographer is essential to getting quality corporate headshots. Here are some tips:
Research local photographers with experience in corporate photography
Ask for recommendations from business associates
Check online reviews and portfolios
Evaluating Portfolios
Review the portfolios of potential photographers to ensure their style aligns with your vision. Look for:
Consistency in quality
Attention to detail
Ability to capture professional, engaging headshots
Questions to Ask
When interviewing photographers, ask about:
Their experience with corporate clients
Their approach to headshot sessions
Their editing process
Availability and pricing
Additional services offered (e.g., makeup, styling)
Planning Your Corporate Headshots
Scheduling and Location
Choose a convenient time for your photoshoot that minimizes disruptions to your team's schedule. Decide whether the shoot will take place in your office, at a studio, or another location that reflects your company's brand.
Preparing Your Team
Provide your employees with clear instructions on what to wear and how to prepare for their headshots. Encourage professional attire that aligns with your company's dress code and offer grooming tips to ensure everyone looks their best.
Setting Expectations
Communicate your vision and expectations with the photographer and your team. Share any specific ideas or requirements you have for the headshots. A pre-shoot meeting or call can help ensure everyone is on the same page.
The Day of the PhotoShoot
On-Site Coordination
On the day of the shoot, coordinate with the photographer to manage the schedule and flow of participants. Ensure everyone knows their time slot and is ready to go. A well-organized shoot will keep the process efficient and stress-free.
Posing and Expression Tips
Guide your team on how to pose and convey the right expressions. Encourage natural, confident looks and provide feedback during the session. A good photographer will also offer direction to help subjects feel comfortable and look their best.
Post-Production and Headshot Delivery
Selecting the Best Shots
After the photoshoot, review the images with your photographer to select the best shots. Consider factors like:
Composition
Lighting
Expression
Editing and Retouching
Professional editing and retouching are crucial to achieving polished, high-quality headshots. Discuss your preferences with the photographer, such as the level of retouching desired, to ensure the final images meet your standards.
Finalizing and Using the Headshots Once you receive the final images, use them consistently across all company materials. Update your website, social media profiles, marketing collateral, and any other platforms where your corporate headshots will be featured.
Recap and Final Tips
Getting corporate headshots done right involves careful planning, selecting the right photographer, and ensuring a smooth photoshoot process. By following these steps, you can achieve professional, cohesive headshots that enhance your company's image.
By working with Kemp Photography, you can ensure that your corporate headshots are done right, projecting a professional and cohesive image for your company.
Additional Resources
Links and References For more tips on corporate photography and professional branding, check out these additional resources:
FAQs
Q: How often should we update our corporate headshots?
It's recommended to update company headshots every 1-2 years or whenever there are significant changes in your team.
Q: Can we use different styles of headshots for different departments?
Yes, as long as the styles align with your overall brand image, it's fine to vary the headshot styles by department.
